Blog 9/

Brands brands brands, they’re fucking everywhere arent they. Partly why im on this course is to learn what a brand is, cause on paper i can give you the oxford definition of it. But i am very literal in how i think, so my brilliant brain goes down the route of ‘how can a brand (a none physical/living enterity)’ have a personalitliy or beliefs?? But through being on this course i have learned it’s not so literal, it’s not the brand itself with the personaility but the people involved, how do they feel and act about the topics highlighted by said brand? It took sometime for that to click in my brain but now it has i feel much more comfortable within this course and such.

I think mid way through my creative journey i started by brand DMT, soon chaing it too DMTee, to be more family friendly. Standing for Dylan Made This, i think it is a very fitting name, and if you know what DMT also is then it’s even more fitting. The brand failed for many reasons, and being on this course has helped me to identify those problems, so hopefully when i am ready i can and more mature and mentally stable (lol) i can fire her back up again, with a proper game plan and none of this ego bullshit. I think my problem heavily stemmed from ego, but maybe insercurty as well, as i believed i had to make EVERYTHING. Which im not sure if you’ve sewn before but it takes a fucking long time, there's a reason people outsource and have manufactoring facilities. That in conjunction to my laziness and lack of planning meant the brand was doomed to fail before it even started.

“If you fail to plan, you are planning to fail”

And fuck me is that the truth. Building that brand up is one of my goals, not to be like Cortiez or KidSuper, i mean yeah that would be fucking sick but that is a daydream, but to have a self sufficent brand that acts as a way to fund y creative ventures and ideas would be lovely. If that is possilbe though i would still aim to work for others, not just for the knowledge but the expierence of doing so. I am very experience orientated and getting to work for DIOR, fuck me that would be cool!! I think a way to word this is to discuss Jeremy Clarkson, not everyones cup of tea, i hear you. But what he’s done in his life, those experiences can not be taken from him. Not saying im gonna grow up to be a cunt, i really don’t know how to word it but yeah experiences.

The McQueen documentry helped further this idea and initerest i have, as Lee took any oppurtunity he could, from tailoring to then moving to italy on a whim and then becoing creative director of Givenchy. All cool experiences that helped him get to where he wanted to be. Like i dont know anyone who works at prada, but i know people who buy it. So being able to say i worked there, would a big old flex in my book. Its not all about ego though, i genuilly do just enjoy expeirences and where it can go. I have worked in almost every unskilled industry i can get my hand on, i love it and the skills ive learned. From this im pretty good with my hands ;)